A redesign can boost your business, or wreck your SEO if it’s done carelessly. Here’s how to do it right.
Most ranking losses in a redesign come from two things: broken or changed URLs with no redirects, and lost content. Search engines had your old pages indexed; if they can’t find them at the new site, you drop.
Before touching anything, list every existing URL and its traffic. Map each old URL to its new equivalent. This map is the backbone of a safe redesign.
Don’t throw away content that ranks. Migrate it, and improve it. Keep your strongest pages’ core content, headings, and keywords intact.
For every URL that changes, add a 301 redirect from the old URL to the new one. This passes ranking signals to the new page and keeps visitors from hitting dead ends.
Preserve your title tags, meta descriptions, schema, and internal links. Improve site speed and mobile experience, which usually helps rankings after launch.
After go-live, check for crawl errors, verify redirects, and watch your rankings and traffic closely for a few weeks. Catch issues early.
This is exactly how we handle every redesign and migration: map, preserve, redirect, and monitor. If your site needs a refresh but you can’t afford to lose rankings, that’s our specialty.
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