Answer a few questions and get a business description that fits Google's 750-character limit and tells customers what you do and where.
Plain answers work best. No keyword stuffing: Google penalizes it.
Paste it into Google Business Profile under Edit profile, then Business information, then Description. Don't include links or promo codes: Google rejects descriptions that have them.
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Say what you do, where you do it, your main services, what makes you different and how customers can book. Write for people, in plain sentences, and lead with the most important information.
Up to 750 characters. Google may show only the first part in some places, so put what you do and where in the first sentence or two.
No. Google rejects descriptions that include links, promo codes, sales or prices, and anything that reads like an ad. Keep promotions for Google posts instead.
The description helps customers decide to call you, but on its own it does little for ranking. Your categories, reviews, photos, accurate details and how close you are to the searcher matter more.
